How to Develop and Launch Home Energy Efficiency Programs:
Best Practices and Lessons Learned by DMEA
Co-sponsored by Tri-State
Generation and Transmission Association,
Colorado Governor’s Office of Energy Management and Conservation,
Western Area Power Administration, NRECA Cooperative Research Network,
and the Colorado Energy Science Center
Friday,
November 11, 2005
DMEA Headquarters,
Montrose, Colorado
Delta-Montrose
Electric Association (DMEA) is a 30,000-member cooperative in rural
Southwestern Colorado that has achieved national recognition for its
innovation in promoting residential energy efficiency. Learn how DMEA
develops, launches, and cost-justifies its efforts. Discover the
strategies and tactics that have made these programs successful… and
the lessons that DMEA has learned in the process.
Who
should attend:
Residential energy efficiency program designers, implementers and evaluators
for small to medium-sized cooperative-owned and public power utilities as well
as managers of utility member service, marketing and communications
activities.
Friday, November 11, 2005
8:00
a.m. – 8:30 a.m.
Registration and Continental Breakfast
8:30 a.m. – 9:15 a.m.
Building and
Maintaining Management Support for Home Energy Efficiency
Initiatives
DMEA’s
program success begins with senior management and a board of directors
that nurtures a cooperative culture with a “3-legged stool”
concept which gives equal importance to the (1) operational
effectiveness of a wire company, (2) promoting members’ efficient
energy use, and (3) renewable, sustainable energy initiatives.
9:15 a.m.
– 10:00 a.m.
Calculating
and Articulating the Strategic Value of Residential Energy Efficiency
Discover how DMEA cost-justifies its program initiatives based on
the win-win benefits to members and the cooperative coupled with strong community involvement.
Learn how DMEA leveraged 15-minute interval meter data from 350
homes to help determine the load curves of various customer types and calculate the net present value of promoting
efficient electric technologies… and the risk of relying on
traditional plug loads to payback investments in distribution
backbone.
10:00
a.m. – 10:30 a.m. Break
10:30 a.m.
– 11:15 a.m. Building
Sustainable Base Load (and a Green Halo) With
GeoExchange Heat Pumps
Almost 500 ground source heat pumps have been installed in the region within the past 6 years by DMEA’s subsidiary installation company and competitors.
Every geo system owner is welcomed into a GeoExchange Comfort Club
with a quarterly newsletter and annual dinner (think Harley Davidson and
Saturn). Learn how and
why DMEA embraced GeoExchange to recapture the heating and cooling market from propane/gas furnaces and evaporative coolers.
One measure of DMEA’s success: the local investor-owned gas
company ran newspaper ads bashing GeoExchange as not as “natural”
as gas heat.
11:15 a.m. –12
noon Leveraging
Whole House Initiatives (and Vendor Alliances) with Home Energy Makeover Contest
“Home
Energy Improvements Don’t Cost, They Pay” is the theme of this
initiative that dramatically
demonstrates whole house energy efficiency by urging
homeowners to enter a contest with a $25,000
top prize to the home that can best showcase energy efficiency
improvements. Over a
dozen local home improvement contractors embraced this program concept
and are working together to show that, as Doug Rye says, “If you pay
too much for home energy, it’s your own darn fault.”
Learn how DMEA partnered with Colorado Energy Center to rank
contest entries, used TREAT software and blower door testing to
analyze the finalists’ homes, and leveraged web-based, self-audit
calculators to allow all contest entrants to learn how much they could
save by using energy smarter.
12 noon – 1:30 p.m.
Establishing
Stakeholder Alliances
“Working
Lunch” provided with Roundtable discussion with key DMEA
stakeholders instrumental to program success.
Discover how DMEA leverages resources from national (ENERGY
STARÒ, Cooperative Research Network, Zero
Energy Homes/Building America, Solar Powers America, Energy Hog,
Touchstone Energy), regional
(Tri-State Generation and
Transmission and Generation, Western Area Power Administration,
GeoPowering the West) and state (Colorado
Office of Energy Management and Conservation, Energy Outreach
Colorado, Colorado Energy Science Center) energy organizations.
-
Paul
Bony, Member Services and Marketing Manager, DMEA with panel
presenters:
-
Margie
Bates with DOE Regional Office, Golden
-
Mark
McGahey with Tri-State Generation and Transmission
-
Peggy
Plate with Western Area Power Administration
-
Bob
Gibson, Cooperative Research Network
1:30
p.m. – 2:15 p.m. Clipping
Peaks (and Embracing Community Non-Profits) with a CFL Light Bulb Fund Raiser
Replacing
the 5 most used incandescent bulbs with compact fluorescents should
save DMEA members about $25 per year while netting DMEA almost $12 in
reduced peak power purchases the first year alone… and the CFLs have
a 9-year warranty. At
those rates, DMEA could afford to give away the CFLs, but learn the
strategy and tactics behind why DMEA chose instead to offer Touchstone
Energy branded CFLs for sale through local non-profit groups as a fund
raiser.
-
Ed
Thomas, Market Development Manager, InterMountain Energy and
-
Tom
Polikalas, Communications Supervisor, DMEA
2:15
p.m. – 3:30 p.m.
Exploring
Fuel Cells as a Distributed Generation Alternative for Off-Grid Homeowners
DMEA
installed one of the first propane-powered fuel outside of a
laboratory. In 2005, Plug Power, DMEA and Intermountain Energy conducted
customer research to better understand the market potential for
installing propane fuel cells in off-grid residential applications.
Learn the latest about how this technology could eliminate the
need for expensive line extensions to serve remote homes.
-
Paul
Bony, Member Services and Marketing Manager, DMEA;
-
Kirk
Vinings, Regional
Sales Manager, Plug Power;
and
-
Ed
Thomas, Market Development Manager, InterMountain Energy
3:30 pm – 5:00 pm Open
Forum and Closing Remarks
Registration Information
On-Site.
A limited number of complementary workshop
registrations are available to members of event co-sponsors (Tri-State
Generation and Transmission Association, Western Area Power
Administration and Cooperative Research Network).
All others will be invoiced $395 per person for the workshop
materials and Proceedings.
Webcast. If you are
interested in participating in a particular session through a webcast
arrangement where you view the PowerPoint presentation online as you
listen and ask questions through a telephone connection, email your
contact information and the session(s) that interest you. Members of
co-sponsoring organizations will be charged for the incremental communications
costs only. All others will be invoiced $95 per session plus
communications costs.
Proceedings. Following the
workshop, a Workshop Proceedings will be published and made available
online.
To printable
form for faxing (pdf format)
To MS Word form
for emailing
To register your interest in
attending on-site, participating in the webcast and/or purchasing access
to the Workshop Proceedings, contact:
Ed Thomas,
Market Development Manager
InterMountain Energy
(970) 209-8347
ethomas@intermountainenergy.com
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